Features and Stories, Large and Small
Imagine you work for a company that produces a videoconferencing system. You’ve done pretty well with it, but you’re middle of the pack of competition. Then there’s a worldwide pandemic, and the market for videoconference software explodes. There’s a silver lining in this terrible event. A rising tide lifts all boats, right?
Maybe not, if the competition has more of what the customers want. It’s critical to remain a viable choice in the eyes of customers.
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