Losing Customer Focus
Southwest Airlines has long been known for two things: low prices and attention to customer service. Since they instituted the “reserved place in line” so I wouldn’t have to stand for a long period of time, I have come to check their website first, and only rarely look for alternative flights. Sadly, they’ve taken their eye off the ball. I suspect that the focus on customer service has been replaced by a focus on growth (given their in-progress takeover of Airtran).
Some months back, I noticed that their website had become bandwidth greedy with javascript doodads. This made it painfully slow on many hotel internet connections. They seem to have backed off from that a bit, but have now broken it in a way that prevents me from buying the ticket I want. (In addition, when I call the “Southwest Airlines Customer Representative for assistance” as prompted on the website, I find they no longer have enough to handle the call volume. I wonder if they’ve reduced the support, or if the call volume has increased, or both.) There’s a lesson here about considering all of the important user stories when implementing new functionality, so it bears describing. Read More