Michael James is on a rant against Agile Coaching as it often appears to be practiced, but what he describes doesn’t sound much better, to me.

Michael describes Agile Coaching as “push[ing] processes and ways of working on teams,” and “trying to ‘change management culture.'” He suggests “starting with a clear system optimization goal stated again and again from upper management.” Never mind that this, itself, is an example of trying to change management culture, assuming that’s not what they’re already doing.